Transform Ideas into Assets. Turn IP into Income.

In a world where intellectual property makes up more than 90% of business value, most organisations still fail to identify, protect, and leverage their most valuable assets.

The Hidden Mechanics of IP® is your essential guide to unlocking the power of intangible assets—from trade marks and patents to copyright, design rights, systems, and trade secrets. Using the unique Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—you’ll learn how to:

• Identify and commercialise hidden IP in your brand, operations, technology, and design

• Build strong IP strategies for growth, licensing, franchising, and partnerships

• Avoid costly mistakes with practical guidance on IP registration, enforcement, and international expansion

With actionable insights, real-world examples, and expert tips from a seasoned IP strategist, this book is perfect for entrepreneurs, business owners, innovators, advisors, and anyone wanting to future-proof their ideas and build long-term value.

Protect smarter. Grow faster. Leverage your IP with confidence.

About the Author

Kate Wilson is a seasoned intellectual property strategist, patent attorney, speaker, and educator with over 35  years of experience helping businesses identify, protect, and commercialise their most valuable intangible assets. With a background in science, law and business, Kate has advised corporates, research institutions, start-ups and creatives on how to turn ideas into income using practical, cost-effective IP strategies.

Kate is the creator of the Hidden Mechanics®—a groundbreaking framework that demystifies intellectual property by aligning it with real-world business mechanics: Competitive Edge, Competitive Intelligence, and Collaboration. Her work bridges the gap between technical IP knowledge and strategic commercial application, making her a trusted guide for businesses and advisors alike.

Known for her clear, engaging style and relatable insights, Kate regularly delivers workshops and keynotes for industry groups, economic development agencies, businesses and fellow practitioners. She is passionate about empowering people to unlock hidden value in their brands, systems, and creative assets—while avoiding the legal and financial pitfalls of unprotected IP.

The Hidden Mechanics of IP® is her definitive guidebook for turning intangible ideas into tangible success.