Media Kit - The Hidden Mechanics of IP
Book Description
Alarmingly, many businesses do not realise that intellectual property is a commercially viable asset that can be strategically leveraged to drive business growth. Yet over 90% of the value of a business is now held in intangible assets, or intellectual property (IP). Unlike physical assets, IP cannot be seen or touched and in contrast encompasses ephemeral concepts such as know-how, innovations, culture, systems, brands, and designs.
The Hidden Mechanics® is a framework designed to unlock the true commercial potential by helping businesses create, identify, capture, and commercialise their intellectual property.
The three cogs approach in Hidden Mechanics is a straightforward yet powerful approach to maximising opportunities when launching a new project or revitalising a business. It does this by understanding and utilising three core principles – Competitive Edge, Competitive Intelligence and Collaboration.
Written with wit, clarity, and real-world case studies—including Coca-Cola®, Nike®, and McDonald’s®—The Hidden Mechanics of IP® shows how to position businesses for exponential growth.
Available in hardcover, paperback and eBook formats from major online retailers including Amazon. Also enquire at your local bookstore. If interested in purchasing multiple copies of The Hidden Mechanics of IP for your team or clients, discounted bulk rates are available. Please contact Kate Wilson directly to enquire.
Work with Kate
Kate Wilson is a seasoned intellectual property strategist, patent attorney, speaker, and educator with over 35 years of experience helping businesses identify, protect, and commercialise their most valuable intangible assets. With a background in science, law and business, Kate has advised corporates, research institutions, start-ups and creatives on how to turn ideas into income using practical, cost-effective IP strategies.
Known for her clear, engaging style and relatable insights, Kate delivers IP strategies, workshops and keynotes locally and internationally. She is passionate about empowering people to unlock hidden value in their brands, systems, and creative assets.
“A delightful read, providing step-by-step guidance for entrepreneurs of all stripes to use in advancing their businesses.”
David Kappos - former USPTO Director
“The content is priceless. Invaluable to marketers everywhere, to corporates, to financial types, to start-ups, to founders, to entrepreneurs, to designers, to creatives, to chief executives, and yes – even to lawyers.”
Kevin Roberts -Former Chairman and CEO, Saatchi & Saatchi Worldwide
“If I were a corporate IP counsel, I would buy a copy of it for my CEO, CFO, CMO and CIO. I'd see it as an investment that would be repaid many times over. “
Joff Wild - founder and former editor-in-chief of Intellectual Asset Magazine