Media Kit - The Hidden Mechanics of IP
Book Description
Unlock the Hidden Value in Your Business with the Power of Intellectual Property
In today’s innovation-driven economy, intangible assets account for over 90% of a company’s value—yet most businesses overlook their greatest source of competitive advantage. The Hidden Mechanics of IP® demystifies intellectual property (IP) and reveals how to uncover, protect, and commercialise your ideas, systems, brand, and know-how for long-term success.
Built around the transformative Three Cogs Formula®—Competitive Edge, Competitive Intelligence, and Collaboration—this book offers a practical roadmap for identifying, structuring, and scaling your IP assets. Whether you are part of an established business, a startup founder, business advisor, investor, or seasoned entrepreneur, you’ll gain critical insights into:
Building and protecting brand value through choosing great trade marks, and having supporting systems
Capitalising upon technological advancements through crafting R&D, leveraging patents andtrade secrets.
Enhancing operations with internal IP systems, SOPs, and tender or franchise-ready documentation
Using IP due diligence, freedom to operate searches, and market validation to chart an innovation pathway and avoid costly pitfalls
Navigating international IP strategy, enforcement, and collaborative deal-making with confidence
Written with wit, clarity, and real-world case studies—including Coca-Cola®, Nike®, and McDonald’s®—The Hidden Mechanics of IP® shows you how to position your business for exponential growth.
Do not leave your best assets vulnerable. Discover the hidden mechanics that power today’s most successful intangible assets—and learn how to make them work for you.
About the Author
Kate Wilson is a seasoned intellectual property strategist, patent attorney, speaker, and educator with over 35 years of experience helping businesses identify, protect, and commercialise their most valuable intangible assets. With a background in science, law and business, Kate has advised corporates, research institutions, start-ups and creatives on how to turn ideas into income using practical, cost-effective IP strategies.
Kate is the creator of the Hidden Mechanics of IP®—a groundbreaking framework that demystifies intellectual property by aligning it with real-world business mechanics: Competitive Edge, Competitive Intelligence, and Collaboration. Her work bridges the gap between technical IP knowledge and strategic commercial application, making her a trusted guide for businesses and advisors alike.
Known for her clear, engaging style and relatable insights, Kate regularly delivers workshops and keynotes for industry groups, economic development agencies, businesses and fellow practitioners. She is passionate about empowering people to unlock hidden value in their brands, systems, and creative assets—while avoiding the legal and financial pitfalls of unprotected IP.
The Hidden Mechanics of IP® is her definitive guidebook for turning intangible ideas into tangible success.
Available in paperback and eBook formats from major online retailers including Amazon
Selected Reviews
“Kate Wilson’s ‘The Hidden Mechanics of IP’ is simply a delightful read, providing step-by-step guidance for entrepreneurs of all stripes to use in advancing their businesses. The book takes a very approachable tack, presenting the essence of business-building based on insights, value, and leverage gained from IP, all in three simple steps. Every business person should read ‘The Hidden Mechanics of IP’ as a means to reveal and unlock business opportunity so many fail to fully appreciate or completely overlook.”
David Kappos - former USPTO Director and current partner at NYC law firm Cravath, Swaine & Moore L.L.P.
“The content is priceless. Invaluable to marketers everywhere, to corporates, to financial types, to start-ups, to founders, to entrepreneurs, to designers, to creatives, to chief executives, and yes – even to lawyers. The book is beautifully designed, funky, fun and easy on the eye. Don't take my word for it. Dip into any page and see for yourself. It'll help you protect and grow your Brand and your Business.”
Kevin Roberts -Former Chairman and CEO, Saatchi & Saatchi Worldwide; Founder, Red Rose Consulting
“I have been sent a lot of books that purport to demystify IP and make it accessible to a more general business audience. I'd say The Hidden Mechanics of IP is by far the best book of its type I have come across. Kate has done an absolutely brilliant job. She gets IP and she gets business but, most important, she gets that her audience has a million things on its plate, that it is time poor, that it needs to be engaged immediately and that it wants practical, grounded insight and advice.
If I were a corporate IP counsel, I would buy a copy of it for my CEO, CFO, CMO and CIO. I'd see it as an investment that would be repaid many times over. “
Joff Wild - founder and former editor-in-chief of IAM - Intellectual Asset Magazine (2003 to 2022)
“This book is a smart and approachable guide for any startup founder or business owner. It makes a strong case for rethinking how you treat intellectual property - not as a legal chore, but as a key to unlocking real value in your business. The Hidden Mechanics framework is practical and easy to understand, providing a strategic toolkit to unlock hidden business value. A valuable read for any founder looking to raise capital, stand out from the competition, and scale with confidence.”
Anna Devcich - General Manager, Soda Inc.