On your marques – using IP strategy to supercharge brand value

Brands can eventually become the most valuable intangible asset of a business, but establishing reputation takes time, and building brand value is often not an intentional process within an organisation.

Brand building processes can be introduced via a holistic IP strategy that focusses the attention of key players to recognise the brand components in a business, providing mechanisms to monetise them, as well as introducing effective systems ensuring that brand value is built and not eroded.